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Illuminating Qualitative Research

WHAT WE DO

Strategic Thinking

WHAT WE DO

Fuelling Growth

WHAT WE DO

Delivering Competitive Advantage

WHAT WE DO

So what do we do?

We’re all about qualitative research, innovation and strategy – globally and in the UK.

We do this face-to-face via interviews, ethnography, co-creation and focus groups; and also via digital and mobile encounters utilising online communities, bulletin boards and life-logging. We then create visually impactful output to bring the research to life.

We work with you to understand the big picture. We listen for the hidden as well as the overt business problems and we draw on tools and techniques to create the best solutions, bringing insights to life with impact and creativity.

Core Values

What we bring to the table

Hands-on, senior strategic thinkers with brand development experience across a range of sectors

Agile, strategic thinking

Hands-on, senior strategic thinkers with brand development experience across a range of sectors
The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey

Collaborative approach

The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey
We employ techniques that get to the heart of consumer thinking and decision making

Innovative methodologies

We employ techniques that get to the heart of consumer thinking and decision making
We love what we do and our clients enjoy working with us...well, they keep coming back

We're human and it shows!

We love what we do and our clients enjoy working with us…well, they keep coming back

Our Clients

Vivid Research
Vivid Research
f5-logo
Vivid Research
Vivid Research
Vivid Research
Vivid Research
Vivid Research
Vivid Research
Vivid Research
Vivid Research
Vivid Research
Vivid Research
Vivid Research
ClientLogo-PointA
Vivid Research
Anorak
MHA
The Building Centre
ClientLogo JewishMuseum
ClientLogo TheKey

All about us

A senior strategic team

Sarah O'Brien
Sarah O’Brien

Founder

Caroline Noon
Caroline Noon

Founder

Grania O'Brien
Grania O’Brien

Associate Director

Meet our community…