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So what do we do?

We’re all about qualitative research, innovation and strategy – globally and in the UK.

We do this face-to-face via interviews, ethnography, co-creation and focus groups; and also via digital and mobile encounters utilising online communities, bulletin boards and life-logging. We then create visually impactful output to bring the research to life.

We work with you to understand the big picture. We listen for the hidden as well as the overt business problems and we draw on tools and techniques to create the best solutions, bringing insights to life with impact and creativity.

Core Values

What we bring to the table

Hands-on, senior strategic thinkers with brand development experience across a range of sectors

Agile, strategic thinking

Hands-on, senior strategic thinkers with brand development experience across a range of sectors
The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey

Collaborative approach

The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey
We employ techniques that get to the heart of consumer thinking and decision making

Innovative methodologies

We employ techniques that get to the heart of consumer thinking and decision making
We love what we do and our clients enjoy working with us...well, they keep coming back

We're human and it shows!

We love what we do and our clients enjoy working with us…well, they keep coming back
Hands-on, senior strategic thinkers with brand development experience across a range of sectors

Agile, strategic thinking

Hands-on, senior strategic thinkers with brand development experience across a range of sectors
The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey

Collaborative approach

The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey
We employ techniques that get to the heart of consumer thinking and decision making

Innovative methodologies

We employ techniques that get to the heart of consumer thinking and decision making
We love what we do and our clients enjoy working with us...well, they keep coming back

We're human and it shows!

We love what we do and our clients enjoy working with us…well, they keep coming back

Case Studies

Helping clients to strategic outcomes

Our Clients

  • "Vivid Research understood the brief and goals of our research project and very quickly developed and executed a plan that met our immediate needs. Caroline and Sarah are creative problem-solvers as well as highly professional and competent qualitative researchers. They kept us in the loop at every stage of the project, which gave us tremendous confidence in their ability to help us understand and move into a new market. The discussion guides, debrief and report were all top quality and the final report provided us with great insights and recommendations for our long-term strategy. Thank you!"
    Tina Peswani
    GMAC
  • "What sets Vivid aside from other qualitative research agencies is their ability to combine high quality qualitative research with strategic thinking. This helps our business to go further, and besides they go the extra mile for you and are great folks to work with. They are one of my top 3 preferred suppliers for any consumer and innovation project, especially the more complex ones."
    Peter Brunnbauer
    Philips
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All about us

A senior strategic team

Sarah O

Sarah O'Brien

Vivid Research, Founder
Biography
Caroline Noon

Caroline Noon

Vivid Research, Founder
Biography
Anke Haurand

Anke Haurand

FoQus Research
Biography
.
Nick Calori

Nick Calori

Shuffle Films
Biography
Lucia Laurent-Neva

Lucia Laurent-Neva

Visuals Signo
Biography
Angélique Facondini

Angélique Facondini

Biography
.
Allison Harlow

Allison Harlow

Biography