So what do we do?
We’re all about qualitative research, innovation and strategy – globally and in the UK.
We do this face-to-face via interviews, ethnography, co-creation and focus groups; and also via digital and mobile encounters utilising online communities, bulletin boards and life-logging. We then create visually impactful output to bring the research to life.
We work with you to understand the big picture. We listen for the hidden as well as the overt business problems and we draw on tools and techniques to create the best solutions, bringing insights to life with impact and creativity.
What we bring to the table
Agile, strategic thinking
We're human and it shows!
Helping clients to strategic outcomes
From lawns to laundry – helping a care home provider understand the customer journey
EDF Energy meet the segments
Why don’t UK employers value MBAs?
Understanding Korean skincare to fuel innovation
The Key to confidence
Going underarm for Dove
Can you win too much money on the lottery? YES!
"Vivid Research understood the brief and goals of our research project and very quickly developed and executed a plan that met our immediate needs. Caroline and Sarah are creative problem-solvers as well as highly professional and competent qualitative researchers. They kept us in the loop at every stage of the project, which gave us tremendous confidence in their ability to help us understand and move into a new market. The discussion guides, debrief and report were all top quality and the final report provided us with great insights and recommendations for our long-term strategy. Thank you!"
"What sets Vivid aside from other qualitative research agencies is their ability to combine high quality qualitative research with strategic thinking. This helps our business to go further, and besides they go the extra mile for you and are great folks to work with. They are one of my top 3 preferred suppliers for any consumer and innovation project, especially the more complex ones."