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So what do we do?

We’re all about qualitative research, innovation and strategy – globally and in the UK.

We do this face-to-face via interviews, ethnography, co-creation and focus groups; and also via digital and mobile encounters utilising online communities, bulletin boards and life-logging. We then create visually impactful output to bring the research to life.

We work with you to understand the big picture. We listen for the hidden as well as the overt business problems and we draw on tools and techniques to create the best solutions, bringing insights to life with impact and creativity.

Core Values

What we bring to the table

Hands-on, senior strategic thinkers with brand development experience across a range of sectors

Agile, strategic thinking

Hands-on, senior strategic thinkers with brand development experience across a range of sectors
The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey

Collaborative approach

The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey
We employ techniques that get to the heart of consumer thinking and decision making

Innovative methodologies

We employ techniques that get to the heart of consumer thinking and decision making
We love what we do and our clients enjoy working with us...well, they keep coming back

We're human and it shows!

We love what we do and our clients enjoy working with us…well, they keep coming back
Hands-on, senior strategic thinkers with brand development experience across a range of sectors

Agile, strategic thinking

Hands-on, senior strategic thinkers with brand development experience across a range of sectors
The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey

Collaborative approach

The best results come from working together, understanding your challenges and how we can best take you and your stakeholders on that journey
We employ techniques that get to the heart of consumer thinking and decision making

Innovative methodologies

We employ techniques that get to the heart of consumer thinking and decision making
We love what we do and our clients enjoy working with us...well, they keep coming back

We're human and it shows!

We love what we do and our clients enjoy working with us…well, they keep coming back

Case Studies

Helping clients to strategic outcomes

Our Clients

  • "Vivid Research understood the brief and goals of our research project and very quickly developed and executed a plan that met our immediate needs. Caroline and Sarah are creative problem-solvers as well as highly professional and competent qualitative researchers. They kept us in the loop at every stage of the project, which gave us tremendous confidence in their ability to help us understand and move into a new market. The discussion guides, debrief and report were all top quality and the final report provided us with great insights and recommendations for our long-term strategy. Thank you!"
    Tina Peswani
    GMAC
  • "What sets Vivid aside from other qualitative research agencies is their ability to combine high quality qualitative research with strategic thinking. This helps our business to go further, and besides they go the extra mile for you and are great folks to work with. They are one of my top 3 preferred suppliers for any consumer and innovation project, especially the more complex ones."
    Peter Brunnbauer
    Philips
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All about us

A senior strategic team

Sarah O

Sarah O'Brien

Vivid Research, Founder
Biography
Caroline Noon

Caroline Noon

Vivid Research, Founder
Biography
Meet our community…
  • Anke is an excellent strategic researcher working in Germany and internationally.  We have worked with her over many years and she is regularly part of our global researcher and trainer teams.

    www.foqus-research.com

  • Nick is founder of Shuffle Films.  He is an accomplished film director and editor, who also gives his knowledge back to the industry by teaching film students the art of editing.  Despite the cap, Nick is Anglo-Italian, with great sensitivity to portraying cultural differences that we have brought to light in research.

    www.shufflefilms.com

  • Lucia has extensive experience in the practice and teaching of cultural insight and semiotics.  She is  skilled in strategy, brand innovation and creative development.  She works with a global network of semioticians and designers around the the world. She is co-founder of Semiofest – an annual global conference that celebrates semiotic thinking around the world.

    www.visualsigno.com

  • Angélique is someone we’ve loved working with for many years now. French/Italian by birth, living in Spain, educated in Scotland, worked with us in the UK.

    A qual specialist with 15 years experience across markets and sectors. Fantastic ability to interpret and explore issues across markets with a multi-cultural perspective.

  • Alli is our go-to person for quantitative expertise. She was Deputy MD of NOP’s financial division before becoming independent, and divides her time between the UK and France – making the most of her internet connections to work seamlessly in either county. She has both agency and client-side experience so she understand how to make quantitative research accessible (as well as robust). She has extensive experience in both B2B and consumer markets.

  • Brett is an award-winning qualitative market researcher, experienced moderator and brand consultant. He has led and conducted more than 180 market research projects with moderation experience of 800 focus group discussions, in-depth interviews and ethnographies ranging from consumer to opinion leader and industry experts

    One of the major highlights in his professional career life was he was nominated for the young researcher of the year award of 2015 by ESOMAR (3 finalists worldwide) and was the only Chinese speaker of that year’s ESOMAR annual congress in Dublin.

    As a typical post 80s’, he loves to explore different society, mainstream culture and emerging sub-cultures. He is also pushing for innovation for all kinds of projects either using creative methodologies or opting for innovative design.