Going underarm for Dove
We are well used to working with major companies who have to fulfill a pipeline of innovations to a 2, 3 or 5 year plan.
Dove came to us to help them co-create a new product that was compatible with their suite of global skincare products.
We organised and facilitated an intensive co-creation workshop involving technical experts, journalists, beauty writers, qualitative research and engaged consumers. Our consumers were part of the developmental journey. Teams developed ideas that were felt to have traction in the marketplace, and these ideas were pitched to consumers who chose the ideas that most resonated with them. Over the course of the day these ideas were honed and sharpened with active consumer involvement. We ended up with eight ideas that could change the course of desirable underarms!