EDF Energy meet the segments
Beyond research we helped EDF Energy introduce their new segmentation across their various marketing functions. We designed and managed 3 days of speed-dating where 90+ marketing and customer experience staff had the chance to meet each of their 7 customer segments. We trained the team on how to ask questions of their ‘date’, giving them tools to open the conversation and helping them download and develop learning to take back to the ‘day job’. Hugely enjoyable and extremely productive, the team gained insights into how the minds of their customers tick and identified ways of working smarter in their department.