Team and Community
All about us
A senior strategic team
Sarah O’Brien
Founder
Beginning her career in advertising and TV before reaching board level in market research at TRBI, Sarah then went on to co-found Vivid Research in 2008.
Throughout her career Sarah has remained a hands-on research practitioner and is passionate about uncovering the hidden truth to reveal the deep insights which move clients’ thinking further.
Sarah has particular expertise in interviewing specialist senior or expert audiences, making them feel valued and willing to share the secrets of their experience.
When not working Sarah can be found rustling up delicious meals for appreciative gatherings of friends and family. She’s also a dab hand at the creative arts which range from drawing, dressmkaing, photography and more recently, glass blowing!
Caroline Noon
Founder
Caroline has always specialised in both UK and international research and being a fluent French speaker has also lived and worked in France. After establishing her credentials at TRBI she went to co-found Vivid Research in 2008 with Sarah O’Brien.
Caroline prides herself in thinking outside the box and being able to solve particularly knotty marketing challenges for her clients. She has the ability to quickly get to the heart of what makes people tick and translate that into action.
When not working Caroline can be found swimming and running on Hampstead Heath, rewarding herself with great food and wine and occasionally playing chauffeur to her teenage son and his friends.
Caroline has always specialised in both UK and international research and being a fluent French speaker has also lived and worked in France. After establishing her credentials at TRBI she went to co-found Vivid Research in 2008 with Sarah O’Brien.
Caroline prides herself in thinking outside the box and being able to solve particularly knotty marketing challenges for her clients. She has the ability to quickly get to the heart of what makes people tick and translate that into action.
When not working Caroline can be found swimming and running on Hampstead Heath, rewarding herself with great food and wine and occasionally playing chauffeur to her teenage son and his friends.
Grania O’Brien
Associate Director
Experienced in both traditional and online methodologies, Grania joins Vivid with 10 years qualitative research experience.
She is a creative researcher with a particular interest in Communications Testing, Brand Innovation, Cultural Trens and Semiotics.
With a degree in Graphic Design, Grania brings a strong degree of creativity to the research process, creating bridges between different areas of expertise such as design, innovation, insight and research.
When not working, Grania is a printmaker and also a keen cook and runner – one clearly balances the other out!
Meet our community…
Anke is an excellent strategic researcher working in Germany and internationally. We have worked with her over many years and she is regularly part of our global researcher and trainer teams.
Nick is founder of Shuffle Films. He is an accomplished film director and editor, who also gives his knowledge back to the industry by teaching film students the art of editing. Despite the cap, Nick is Anglo-Italian, with great sensitivity to portraying cultural differences that we brought to light in research.
Lucia has extensive experience in the practice and teaching of cultural insight and semiotics. She is skilled in strategy, brand innovation and creative development. She works with a global network of semioticians and designers around the the world. She is co-founder of Semiofest – an annual global conference that celebrates semiotic thinking around the world.
Angélique is someone we’ve loved working with for many years now. French/Italian by birth, living in Spain, educated in Scotland, worked with us in the UK.
A qual specialist with 15 years experience across markets and sectors. Fantastic ability to interpret and explore issues across markets with a multi-cultural perspective.
Alli is our go-to person for quantitative expertise. She was Deputy MD of NOP’s financial division before becoming independent, and divides her time between the UK and France – making the most of her internet connections to work seamlessly in either county. She has both agency and client-side experience so she understand how to make quantitative research accessible (as well as robust). She has extensive experience in both B2B and consumer markets.
Brett is an award-winning qualitative market researcher, experienced moderator and brand consultant. He has led and conducted more than 180 market research projects with moderation experience of 800 focus group discussions, in-depth interviews and ethnographies ranging from consumer to opinion leader and industry experts
One of the major highlights in his professional career life was he was nominated for the young researcher of the year award of 2015 by ESOMAR (3 finalists worldwide) and was the only Chinese speaker of that year’s ESOMAR annual congress in Dublin.
As a typical post 80s’, he loves to explore different society, mainstream culture and emerging sub-cultures. He is also pushing for innovation for all kinds of projects either using creative methodologies or opting for innovative design.