Sarah O’Brien


Beginning her career in advertising and TV before reaching board level in market research at TRBI, Sarah then went on to co-found Vivid Research in 2008.

Throughout her career Sarah has remained a hands-on research practitioner and is passionate about uncovering the hidden truth to reveal the deep insights which move clients’ thinking further.

Sarah has particular expertise in interviewing specialist senior or expert audiences, making them feel valued and willing to share the secrets of their experience.

When not working Sarah can be found rustling up delicious meals for appreciative gatherings of friends and family. She’s also a dab hand at the creative arts which range from drawing, dressmkaing, photography and more recently, glass blowing!