What is it with DevOps and ice-climbing?

We are working with a tech brand to understand some of their user segments in more depth. Across the US, our online community showed an amazing affinity with ice-climbing.  Who knew? A group of IT professionals that have often moved states to follow a job opportunity and seem to find it not only an antidote to the fast-paced stressful day job but a way to get to grips with their new home.  A qual sample maybe, but startlingly high occurrence of what I had always assumed might be slight niche given the cold and the pain!  Further investigation reveals that ice-climbing is growing rapidly and clearly DevOps engineers are at the front of that curve – perhaps a new take on the meaning of agile.