All about us
A senior strategic team
Sarah O’Brien
Founder
Beginning her career in advertising and TV before reaching board level in market research at TRBI, Sarah then went on to co-found Vivid Research in 2008.
Throughout her career Sarah has remained a hands-on research practitioner and is passionate about uncovering the hidden truth to reveal the deep insights which move clients’ thinking further.
Sarah has particular expertise in interviewing specialist senior or expert audiences, making them feel valued and willing to share the secrets of their experience.
When not working Sarah can be found rustling up delicious meals for appreciative gatherings of friends and family. She’s also a dab hand at the creative arts which range from drawing, dressmkaing, photography and more recently, glass blowing!
Caroline Noon
Founder
Caroline has always specialised in both UK and international research and being a fluent French speaker has also lived and worked in France. After establishing her credentials at TRBI she went to co-found Vivid Research in 2008 with Sarah O’Brien.
Caroline prides herself in thinking outside the box and being able to solve particularly knotty marketing challenges for her clients. She has the ability to quickly get to the heart of what makes people tick and translate that into action.
When not working Caroline can be found swimming and running on Hampstead Heath, rewarding herself with great food and wine and occasionally playing chauffeur to her teenage son and his friends.
Caroline has always specialised in both UK and international research and being a fluent French speaker has also lived and worked in France. After establishing her credentials at TRBI she went to co-found Vivid Research in 2008 with Sarah O’Brien.
Caroline prides herself in thinking outside the box and being able to solve particularly knotty marketing challenges for her clients. She has the ability to quickly get to the heart of what makes people tick and translate that into action.
When not working Caroline can be found swimming and running on Hampstead Heath, rewarding herself with great food and wine and occasionally playing chauffeur to her teenage son and his friends.
Grania O’Brien
Associate Director
Experienced in both traditional and online methodologies, Grania joins Vivid with 10 years qualitative research experience.
She is a creative researcher with a particular interest in Communications Testing, Brand Innovation, Cultural Trens and Semiotics.
With a degree in Graphic Design, Grania brings a strong degree of creativity to the research process, creating bridges between different areas of expertise such as design, innovation, insight and research.
When not working, Grania is a printmaker and also a keen cook and runner – one clearly balances the other out!