Illuminating Qualitative Research

We get to the heart of consumer thinking and decision making, we bring insights to life and help embed them across your business to facilitate real change.

Work We’re Proud of

QUAL PROJECT CASE STUDY #1

Bringing tech personas to life to guide marketing and engagement

Helping our client, F5, understand the human behind the product purchases. Helping f5 pivot from hardware provider to cyber security expert through acquisitions and organic growth, proving guidance of when, how and what to message to a range of tech clients in order to drive sales and keep the brand front-of-mind.

Work We’re Proud of

QUAL PROJECT CASE STUDY #2

Helping our management education client understand GenZ

Identifying drivers for choosing MBAs and advanced business qualifications around the world. Exploring how 20-25s across 3 continents (and a sub-continent) are choosing their graduate programs, identifying key messaging and offers that will make a school attractive and stand out in a highly competitive field.

Work We’re Proud of

QUAL PROJECT CASE STUDY #3

Testing a new take on communications

Care Home companies have a particular challenge in communications. To avoid the generic and the clichéd at the same time as getting the message across that they understand families’ issues and the care they are looking for a loved one. How far can they move towards a direct expression of the knowledge and specialist services they offer while also signalling warmth, safety and joy.

Articles and Webinars

The Listening Project